A Startup Guy

Dyson image via Wikipedia

I love great products. I don’t mean products you want to tell people about, but products you HAVE to tell people about. I felt that way about the iPod Touch when I first tried one. I felt that way about my TiVo when I got one. You don’t find many products like that, but every once in a while one comes along.

My wife and I recently purchased a Dyson vacuum. It was expensive and, truth be told, I didn’t really want to spend the money on it. (Thankfully, we’d just received payback on our interest-free loan to the government. Read: tax return.) I’d read lots of great reviews online, but couldn’t imagine a vacuum being worth $500. Then I used it. Wow!

It cleans better than any vacuum I’ve ever used. It’s cleaned our house, removed tons of dust we thought we couldn’t get rid of – ever, and the house even smells better. Now, I can’t imagine how we did without it. It’s so great, I think it’s worth three times what I paid for it. (I couldn’t afford it at that price, but it’s worth it.) If you don’t own one, save y our money and buy one. You won’t be sorry!!

Here’s the challenge for the rest of us. What can you (I) do to make your (my) product a Wow! product? Talk to your customers, listen to the marketplace, really look at your product and think about what would make it zing. Don’t let good be good enough. A Wow! product is the best marketing you can invest in. Give people something to talk about… something they HAVE to talk about.