Socialize much?
Sometimes Less Says More
Drew McLellan at The Marketing Minute blog made a great analogy about how the impact of his text (SMS) communications with his daughter is inverse to the amount of content he sends.: If I really want an answer to a specific question or really want her to hear me about something, I use a single ...
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Technology and the Return of Personal Interaction
Image via Wikipedia Here’s a funny irony. I believe technology is forcing businesses to come full circle with regards to service and interaction with the customer. Way back when, the way to address prospects and customers was generally on a one-to-one basis. You had to interact with people individually to sell them your products and ...
To Blog or Not to Blog, That is the Question
Despite a virtual flood of blogs on the Internet, there are a lot of businesses that still don’t have a blog. Is that good or bad? The answer is an unmitigated YES! Most businesses, if not all, could benefit from a blog. It’s a great way to communicate with the outside world, establish yourself as ...
Testing Your Product Idea
It’s not uncommon for entrepreneurs to dream up a product, produce it, unleash it on an unsuspecting public and then pray like crazy that someone buys. Here are a couple of alternatives where you can test public interest in your product before you go to great expense of mass producing it. Timothy Ferris, in his ...
Sometimes, Silence is Golden: A Rant
I work with a major corporation on their intranet, building out pieces they need and helping to keep the information updated. Today, I found myself, once again, in a meeting where people were trying to decide what to put on a new page they’d had me build. Now, first of all I’m a bit biased ...
Employees? Team? Gaggle?
What do you call your peeps? i mean the ones who work with you and for you? Most companies call them employees. I have a long time dislike of that word. Employees are people who show up to a job to do work and collect a paycheck. I want a TEAM! Team members buy into ...
What Good is Twitter Anyway? Part 2
OK. In my last post I noted what Twitter has done for me. But how do others use it to effect? One of the fun things to watch as Twitter has grown is how it’s gone from being a platform for marketers and techno-geeks to becoming a real communication tool for people from many walks ...
What Good is Twitter Anyway? Part 1
Do you Twitter? Twitter has blown past the three million users mark. People worldwide are checking out the benefits (and drawbacks) of microblogging 140 characters at a time. Yet, even as we begin to find new uses for the service, many people still have little clue what Twitter is and even less about how it ...
Dear GOP: You Lost. Get Over It.
Dear GOP, My deepest condolences on your recent loss. It was a monumental loss (president, house and senate) and I’m sorry you had to go through that. In the next few days and weeks, there will be much hand-wringing and introspection. Probably even some sniping and finger-pointing. I pray that through it all you will ...
Don't Make It Hard For Customers To Pay You Money
I know it seems like common sense, but don’t make it hard for your customers to give you money. There are few things more frustrating than wanting to give your cash to a business and they put up roadblocks. The other day, I was trying to pay a utility bill over the phone. I usually ...